...
Fingers do the talking / Bright new future seen in pay-per-call ads
Quick Search
SFGate Home
Business
Sports
Entertainment
Travel
JOBS
REAL ESTATE
AUTOS
Fingers do the talking Bright new future seen in pay-per-call ads
Verne Kopytoff, Chronicle Staff Writer
Tuesday, December 6, 2005
Printable Version
Email This Article
Get Quote:
Detailed
News
Charts
SEC Filings
Company Profile
Historical Quotes
Symbol Lookup
Main Business & Finance Page:
Stock quotes, portfolio, funds and more...
Small Business Center:
A new resource for small businesses.
Get expert advice, forms and more.
SFGate Technology:
It's a high-tech world - - we just plug you into it...
Using Internet ads to connect potential customers with dentists is a
challenge for Larry Twersky, president of 1-800 Dentist.
People with toothaches prefer calling the company's live representatives
to get a recommendation for a dentist.
Simply linking them to the company's Web
site, as Internet ads generally do, doesn't quite compare.
But a new kind of online marketing has won Twersky's praise.
The ads,
called pay-per-call, ask users to get on the phone instead of clicking on a
link or sending an e-mail.
"The results look pretty good," Twersky said.
"We're getting significant
enough value that we're going to spend more money on it."
Yahoo, Goog...
Read more...