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Bright new future seen in pay-per-call adsBy VERNE KOPYTOFFDecember 5, 2005Using Internet ads to connect potential customers with dentists is a challenge for Larry Twersky, president of 1-800 Dentist.
People with toothaches prefer calling the company's live representatives to get a recommendation for a dentist.
Simply linking them to the company's Web site, as Internet ads generally d...
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